Guitar Center comprises many music instrument retailer brands, including such venerated companies as Musician's Friend, Music 123, Woodwind and Brasswind, and more. For all 12 brands, Ikusa managed 100% of the online search marketing, both search engine optimization as well as paid search. We tightly maintained control on multimillion dollar budgets across millions of keywords and hundreds of thousands of products (which changed regularly). We also helped drive the brand vision for these brands.
And, to add a twist, all these brands were in direct competition in the search space with each other as well as external competition. We have the knowledge, the expertise, and perhaps most importantly, the experience to manage and grow your brand in the search space whether you are a small owner shop or large corporation.